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Grass Valley?s Innovative Ignite Automated Production System Wins 2012 Technical Emmy® Award

Latest Award Brings Grass Valley's Emmy® Total to 18 (October 29, 2012)
DMN Newswire--2012-10-29--The National Academy of Television Arts & Sciences (NATAS) has honored the Grass Valley®
Ignite® automated production system with a 2012 Technical & Engineering Emmy® Award for
pioneering the development of event driven control room automation systems for production
of live television shows ? which encompasses full control of robotic cameras, audio, graphics
and video resources.

The Ignite system, based on technology originally developed and patented by ParkerVision
(then called the PVTV NEWS system), helped revolutionize television news production by
allowing a single operator to run an entire newscast. The first live public broadcast using
the PVTV NEWS production automation system was produced by News 12 The Bronx, in New York
City on June 22, 1998. After acquisition by Grass Valley in 2004, the second-generation
system, under the name Ignite included an integrated Grass Valley switcher and robotic
cameras that helped local stations create more news programs, and improved consistency and
quality of the on air presentation, all while reducing technical errors. 

To date, Grass Valley has sold over 200 systems and enjoys approximately 60% market share
in North America.


?The National Academy?s Technology and Engineering Achievement Committee is pleased to
honor Grass Valley and all other technology companies and individuals whose innovation
and vision have materially affected the way the audience views television and who have
set the standard for technological excellence in the industry,? said committee Chairman,
Robert P. Seidel, Vice President of CBS Engineering and Advanced Technology.

?The Grass Valley Ignite system was key in gaining market acceptance of this new way of
producing a live newscast and became an essential component of many automated news control
rooms,? said Alex Holtz, Lead Inventor of the PVTV News and Ignite Systems and Senior
Director for Grass Valley. ?By altering the economic model and delivering more content
with a production crew of only one or two operators, the Ignite system allowed budget-conscious
television stations to do more with less. The technology continues to be a key component
in Grass Valley?s strategy of enabling Non-linear Production techniques, by automating
control rooms and not only bringing efficiencies and ensuring consistency but also
increasing content output across all Live Production genres.?

Grass Valley also congratulates Manolo Romero, Managing Director, Olympic Broadcasting
Services on receiving the Lifetime Achievement Award.

The Technology & Engineering Emmy Awards are presented by NATAS to individuals, companies,
or to scientific or technical organizations in recognition of significant developments and
contributions to the technological and engineering aspects of television. The 64th Annual
Technology and Engineering Emmy Awards will be presented on January 10, 2013 at the Consumer
Electronics Show in Las Vegas.

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Related Keywords:Grass Valley, Emmy Award, Ignite, Automaiton, switcher, robotic cameras, news production, NATAS

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